I love yuri.
If Yuruyuri were tangible, I would douse it with kerosene, light it on fire, and roast marshmallows over it.
Something isn't right here.
Yuruyuri is about three middle school girls who take over the room that belonged to their school's now defunct Tea Ceremony Club. They dub it the Amusement Club, where they do nothing in an utterly uninteresting way. Blonde Kyouko gushes about the latest doujinshi she drew starring her favorite anime character, the magical girl Mirakurun. Red-haired Akari is a fitting lead for this show, because she's utterly bland. Sensible brunette Yui acts as a foil to Kyouko. And another girl, pink-haired Chinatsu, stops by because she wants to join the Tea Ceremony Club. Rather than join because she thinks it looks like fun, she gets dragged in by Kyouko because she looks like Mirakurun, and spends most of her time making googly eyes at the impervious Yui while dodging Kyouko's advances.
Going from what I've read/skimmed of the manga, the yuri in this series will never go anywhere, and the yuri-based humor will always consist of gags like "You want to do something stimulating? Hern, hern, boob-grabbing!" and "Akari's older sister steals her underwear and sleeps with a hug pillow of her, but Akari's too innocent to notice! Bwa-bwa-bwaaaaa."
Even if this series disappoints on the yuri front, what about its other selling points? Are the leads convincing as friends? Can I understand why they would want to hang out together after school, when all they seem to do is annoy the crap out of each other? No, and duh. If they all died, would I feel anything? No.
I'll be up front and admit that while I never liked Yuruyuri, I have a special axe to grind with it because it represents everything I don't want out of yuri, but have continued to see in lieu of what I want to see since Aoi Hana and Sasameki Koto aired. (And tanked in sales.)
I recently used an analogy on Twitter that I'll share here, meant to describe the folks who say that they love yuri when it's an element in something like Kämpfer or Railgun (I like Railgun, but it's a perfect example), but then mostly ignore canon yuri-centric love stories like Aoi Hana and Sasameki Koto. To me, they're the equivalent of people who call themselves chocolate lovers but, when a chocolate shop opens and starts selling rich, mouth-watering, inexpensive chocolates made from top ingredients, they ignore it for M&Ms and Hershey's and the chocolate shop goes out of business, leaving crappy chocolate as the only option for everyone.
Story: Where do you think Yuruyuri fits in the chocolate analogy?
Art: Consistently well-rendered, but character designs are bland. B-